Tips for writing product literature
It’s been my experience that those who are involved in the design and manufacture of technology are sometimes challenged to identify the benefits of their products in a way their customer will...
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Consistent messages generate desired action
Is it a lever, a button, a knob, a handle, a toggle, or a switch? Do you pull it; push it; press it; activate it? Does it matter? When I was editing an instruction manual, I found all these terms: turn...
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Top Ten Reasons Clients Need To Outsource Writing Services
At a recent networking group meeting I shared these situations and phrases that I have found to be indicators that a company needs writing services. 1. The to-do list is getting unmanageable. When a...
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